CS
Chicago Stager Jana Wulffleff
Jana Wulffleff@sbcglobal.net
" The way you live in a home, and the way you market
a home for sale are two different things... "
~ Barb Schwarz, ASP founder
What is staging?
Owning a home is probably the largest investment most
people will ever have. When we put a home on the
market, we treat it as a product to sell. In marketing our
investment, we want our product to be competitive and
bring the most return. Staging is a means to prepare our
home to be at the top of all the competition. Studies show
that a staged home that is priced right will sell in a
reasonable amount of time and bring top dollar.
Staging is:
* Creating inviting first impressions.
* A sparkling clean and uncluttered home.
* Depersonalizing and reorganizing.
* A repaired and well maintained home.
* Presenting your home from a buyer's point of view.
Why stage your home?
* Staging is strategic marketing in a competitive market
* Staging showcases your home at its best selling
homes 50% faster and for more money.
A great return on the small investment of staging as
opposed to price reductions on the market.